Rebellion 99

Objective:

Create a logo and brand identity for a soccer supporters’ group for Angel City Football Club.

Execution:

To best craft the DNA of a brand we must start by understanding the company’s core values and target goals. Then brainstorm concepts, refine designs and ensure the logo is visually appealing, memorable and versatile across different applications.  

Output:

The logo is the foundation, and the brand identity is everything that builds upon it. I helped create a cohesive brand experience through consistent colors, fonts and messaging that resonates with the target audience.

Skills required:

• Collaboration with the leadership and members of the organization to understand their core values.

• Research and strategic thinking to understand the target audience and brand positioning.

• Long term vision to ensure that the logo and brand identity are long-term investments that set a foundation to build, evolve and grow with the organization.